Bakkt, BringMeThat.com Bring Crypto to Gig Economy

Digital asset marketplace Bakkt Holdings, Inc. on Friday (Dec. 17) partnered with food delivery service BringMeThat.com to stake its claim on the gig economy.

BringMeThat.com brings together independent restaurants in thousands of U.S. cities to allow customers to place food orders online or in the company’s app. Bakkt will be integrated as a payment option on BringMeThat.com and on its mobile app, allowing diners to pay with cash, points or cryptocurrency from the Bakkt app.

Bakkt will also roll out Earn Crypto to allow BringMeThat.com drivers to choose cryptocurrency as a payment method through Bakkt.

“Our partnership with BringMeThat.com is an exciting step as Bakkt diversifies its offerings to dynamic sectors of the economy and opens the door for millions of gig workers and consumers to leverage digital assets into their income and payment methods,” said Sheela Zemlin, chief revenue officer at Bakkt, in the joint announcement.

“Bakkt’s partnership with BringMeThat.com will enable a number of new ways to enjoy digital assets, whether using participating rewards points to pay for food delivery or getting paid in bitcoin or Ethereum on your delivery run as part of a rapidly growing base of gig economy workers,” she said.

The Bakkt platform gives everyone in the gig economy the chance to use cryptocurrency to enhance the experience for both customers and workers.

“We couldn’t be more excited to work with Bakkt to introduce crypto payments and rewards to our customers and drivers,” said Derek Beckmann, CEO of BringMeThat.com, in the joint announcement.

“We’re committed to empowering gig drivers’ financial success and believe crypto payment options will meaningfully separate us from competitors as crypto incentives and purchases from gig drivers continue to grow,” he said.

Related: Wyndham Rewards Members Can Cash in Loyalty Points With Bakkt

Earlier this week, Bakkt and hotel rewards program Wyndham Rewards announced a new program that allows members to convert their rewards points to cash by linking their account within the Bakkt app, then depositing the money into their bank accounts, sending it to friends, using it to buy discounted gift cards or making online and in-store purchases through Apple Pay or Google Pay.

Wyndham Rewards members can also use the Bakkt app to buy more points, either through funds received from converting loyalty currencies to cash or through another payment method.