Brink’s, Priority Partner on Digital Cash Solution

The payments technology provider Priority Technology Holdings has launched a partnership with The Brink’s Company that combines both businesses’ services.

The companies announced their collaboration in a news release Tuesday (Jan. 11), saying it would join Priority’s debit and credit card processing with BLUbeem, Brink’s new digital cash payment solution.

“Our partnership with Brink’s will allow us to provide merchant customers our current card acceptance platform as well as the Brink’s digital cash payment solution, providing an industry-leading, end-to-end payment solution,” said Tom Priore, chairman and CEO of Priority.

Priore notes that roughly 20% to 25% of the company’s 250,000 merchants’ payments occur in cash, meaning this partnership represents a “huge opportunity” to enhance the services for Priority customers.

“Expanding our reach into cash payments will allow Priority to introduce a variety of new solutions into the market, helping improve customer retention and driving growth into new channels,” he said.

Rohan Pal, chief digital officer at Brink’s, said the company’s mission is to reach every retail location in the U.S. that lacks a solution for handling cash payments.

“Our partnership with Priority Technology fits perfectly into our new product brand, BLUbeem by Brink’s,” said Pal. “BLUbeem’s digital cash payment solution makes processing cash fast and easy, similar to debit, credit and other digital payment methods. This solution enables us to be a single source for all of our customers’ cash management needs.”

Read more: Digital B2B Payments Evolution Headed Toward Virtual Wallets, Predictive Analytics

PYMNTS spoke to Priore in October 2021 about the changing world of B2B payments.

“Statistically, we’ve seen 100% year-over-year growth in the adoption of card-based payments on our platform,” he said. “There’s a comfort level that consumers have always had with their card, and that’s being translated into their business lives. That was not the case pre-COVID, so there’s been an acceleration that the pandemic has afforded this segment.”