Brooks Brothers Extends Credit Card Alliance with Citi

Brooks Brothers and Citi Retail Services are extending their consumer credit card alliance in a collaborative drive to revolutionize omnichannel payment options, according to a press release on Friday (Jan. 28).

The new agreement between the two iconic brands supports their common goal to advance omnichannel engagement and develop customer relationships that span generations. Brooks Brothers is the oldest apparel company in the U.S. Citi Retail Services is among North America’s biggest retail credit solution providers.

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“Since 2015, Citi Retail Services has been a valued partner in powering the growth of our payments offerings — especially as we’ve expanded our omnichannel offerings,” said Brooks Brothers CEO Ken Ohashi.

“As we further transform for the future, we believe that this renewal will enable us to expand our vision of what is possible for cardmembers and valued customers,” Ohashi added.

Citi has an estimated 200 million customer accounts and operates in over 160 countries and jurisdictions. Established in 1812 and the fourth biggest bank by assets, Citi offers a wide range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services and wealth management.

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“This agreement signifies our shared commitment to innovation and creating next-gen commerce solutions that will drive growth and engagement within an increasingly interconnected physical and digital landscape,” said Leslie McNamara, business head, partner management, Citi Retail Services.

Brooks Brothers was founded in New York in 1818 and was the first American brand to offer ready-to-wear suits. The brand outfitted Abraham Lincoln and made soldiers’ uniforms during the Civil War. The brand has over 250 retail and factory stores in the U.S., shops in airports and more than 250 locations internationally, according to its website.