Bed Bath & Beyond Debuts Same-Day Delivery

In a move that expands omnichannel shopping offerings for shoppers ahead of the holiday season, Bed Bath & Beyond Inc. has rolled out same-day delivery from buybuy BABY and Bed Bath & Beyond. The move comes after the prior introduction of contactless curbside pickup and buy online, pick up in store (BOPIS) earlier in 2020, according to a Tuesday (Sept. 29) announcement.

“We’ve been delighted with the strong customer response to the introduction of BOPIS and curbside pickup this year, and the addition of same-day delivery provides another simple and cost-effective way to shop with certainty from the comfort of your own home this holiday season,” Chief Digital Officer Rafeh Masood said in the announcement.

Shoppers can access the same-day delivery offering for a flat rate of $4.99 for purchases of more than $39. Consumers in certain zip codes can shop online and choose the same-day delivery selection at checkout for eligible products. After an order is made, a Shipt personal shopper will retrieve the product from the local brick-and-mortar location and bring it to the customer’s residence.

Delivery cut-off times will vary depending on zip code and location. Members of Beyond+ will have access to membership discounts for orders made on the Bed Bath & Beyond and buybuy BABY websites, and shoppers will be able to apply any valid coupons.

In separate logistics news, Instacart recently announced a tie-up with Sephora to provide same-day delivery from most of its retail locations. The France-based retail chain has over 400 beauty and personal care stores throughout North America, which showcase almost 3,000 brands in addition to its own private label.

“Sephora has unrivaled product choice, from emerging brands to trusted favorites, a leading rewards program and an inspiring shopping experience that we’re bringing to life on the Instacart marketplace,” Instacart said in an announcement.