Today in Data: Creating Personalized Shopping Experiences

Today in data, consumers are personalizing the car-shopping experience with increased app usage. Also, customization is becoming increasingly important in the restaurant sector, and British supermarket chain Asda is testing personal shoppers with Buymie delivering the goods in as little as one hour.

Data

58%: Share of loyalty program members who say customized discounts or coupons are the reason they use the programs at quick-serve restaurants

55%: Share of loyalty program members who say customized discounts or coupons are the reason they use the programs at restaurants with table service

$39.08: Minimum order to avoid additional $3.91 fee as part of British supermarket Asda’s personal shopper program with delivery platform Buymie

9: Number of initial partners in Bumper’s rewards program, which offers sales and discounts on auto parts and accessories, parking spots, maintenance and more