Cart.com Launches Order Management Software for Merchants

Cart.com now offers its order management software solution as a standalone product.

The Constellation Order Management System (OMS) allows merchants to unify orders and inventory across multiple channels, the company said in a Wednesday (Feb. 21) press release.

It was previously available only as part of Cart.com’s unified commerce and logistics solutions, according to the release.

This new offering aims to provide full visibility and control of orders and inventory, while also offering merchandising and listing tools to drive sales, the release said.

Constellation OMS enables merchants to track, route, allocate and modify orders and inventory across various channels, locations and destinations, per the release.

It also includes features such as cross-channel product listing and automation, artificial intelligence (AI)-powered demand forecasting, dynamic freight rate shopping, cybersecurity and seamless integrations with existing commerce platforms, according to the release.

Inventory and channel orchestration challenges have been costing enterprises billions and slowing down growth rates, Omair Tariq, founder and CEO of Cart.com, said in the release.

Constellation OMS aims to address these challenges by offering unique order and inventory management features, as well as advanced capabilities like AI and product merchandising tools all in one place, Tariq added.

The company’s comprehensive set of pre- and post-purchase software and services, along with nearly 9 million square feet of distribution centers, cater to some of the world’s largest brands and important public sector organizations, according to the press release.

Cart.com supports over 6,000 customers and 75 million orders per year, operating 14 omnichannel fulfillment centers nationwide, per the release.

This product launch comes two months after Cart.com received $30 million in financing from Trinity Capital and said the growth capital would let the commerce and logistics solution provider scale its operations and bolster its balance sheet.

Cart.com’s eCommerce-as-a-Service (ECaaS) seeks to provide enterprise-grade connected commerce capabilities to smaller brands, Tariq told PYMNTS’ Karen Webster in an interview posted in February 2022.

“Cart.com invests millions of dollars on behalf of [small] brands by interconnecting that entire vertical infrastructure so that brands can then have more control of their end consumers, just like Wayfair or Home Depot or Target,” Tariq said at the time.