PSCU Launches Rewards Campaign to Drive Card Use

Credit union service organization (CUSO) PSCU is launching the return of its Credit Union Give Back Sweepstakes that offers member organizations the chance to drive engagement and loyalty while offering their customers the chance to win prizes for card usage.

Cardholders with credit union rewards points or a cash-back card must use their rewards card a minimum of four times per week (or participate in the alternate eligibility survey) through Oct. 30 to qualify for regular drawings, according to a press release on Monday (July 11).

The rewards campaign is intended to encourage card usage, increase member engagement and loyalty, and give back to the communities where credit unions and their members live and work.

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Monthly drawings begin Aug. 30 and five members will be randomly selected each month to receive $5,000. In addition, 10 credit unions will be randomly selected in October to receive $10,000 to donate to local charities of their choice.

Annie Cox, vice president, loyalty solutions at PSCU said the program is back for the third year in a row and PSCU is looking forward to seeing the impact on the “relationships between our credit unions, their members and their communities.”

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All credit unions participating in PSCU’s points and rebate rewards programs are automatically enrolled in the campaign, according to the release.

PSCU supports 1,900 credit unions representing nearly 7 billion transactions every year. The CUSO payment processing, risk management, data and analytics, loyalty programs, digital banking, marketing, strategic consulting and mobile platforms.

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In the June edition of the Credit Union Tracker®, PYMNTS found that 39% of CU members named trust as the main reason for their satisfaction with their financial institution versus only 22% of non-CU members. When it comes to online banking, however, CU members were only half as likely to point to ease of use compared to non-CU members.