Amidst New Cash Rules, Uber Debuts Indian Wedding Service

Bloomberg said Monday (Nov. 21) that Uber Tech has been tapping into the currency crunch bedeviling India, launching a wedding-centered car service that is coming just at what is deemed by the newswire as “the height of the country’s marriage season.”

The service, newly in competition with Snapdeal and Flipkart, works as customers choose rides and pre-pay for them, sharing the rides with family. The rides are meant for wedding-related trips that can range from shopping for food or for outfits to ferrying attendees to the events themselves.

“UberWeddings provides an easy way for hosts to ensure that all wedding-related travel in the city is managed through cashless pre-generated promo codes,” said a statement by Prabhjeet Singh, general manager of Delhi and NCR for Uber India. The service is being offered in roughly a dozen cities from November to February.

As has been widely reported, the government has banned 500-rupee and 1,000-rupee notes, and it is precisely those denominations that have been traditionally used to pay wedding costs across many of the expenses. Daily cash withdrawals have been limited in recent days.