Banks Risk Slowing the Emerging Middle Market Firms Driving Growth

Emerging mid-market growth is getting brake-checked, but not just by internal systems. Increasingly, it’s the financial infrastructure and product offerings supporting them.

Findings in a new report, “The Emerging Middle Market: When Operational Complexity Grows Faster Than Financial Infrastructure,” a collaboration between PYMNTS Intelligence and i2c, show that 46% of high-growth mid-market firms surveyed report frequently missing opportunities because available credit is too slow, too rigid or simply misaligned with their needs.

Businesses generating between $10 million and $50 million in annual revenue increasingly find themselves stranded between two worlds. They have outgrown entry-level banking products, basic accounting tools and single-provider payment stacks. But they remain too small, or too early in their profitability trajectory, to justify enterprise-grade treasury systems or bespoke financial relationships. The financial infrastructure around them hasn’t evolved at the same pace.

The result is a widening gap between what these companies need and what financial institutions are equipped to deliver.

This reality is forcing even the fastest-growing companies to manage cash on spreadsheets, defer investment and navigate fragmented payment and credit systems.

The Fastest-Growing Companies Have the Least Financial Visibility

One of the clearest manifestations of this gap is in cash visibility. The report data shows that firms growing at the fastest rates — those expanding at 20% annually or more — are also the most likely to experience frequent cash-flow disruptions.

For many, these disruptions occur weekly or even daily, at rates several times higher than slower-growing peers. This is not simply a function of size; smaller firms with steady growth profiles often report fewer issues. Instead, liquidity stress correlates directly with the pace of expansion.

The reason? The data shows that, even as these businesses expand rapidly, the financial infrastructure supporting them hasn’t kept pace, leaving them without integrated, real-time visibility across payments, accounting and liquidity.

In effect, the very firms driving economic momentum are doing so with the least financial control, not because they lack sophistication, but because the systems around them haven’t evolved to match their speed.

And if visibility is one side of the problem, credit is the other. On paper, most emerging middle-market firms report adequate or even more-than-sufficient access to credit. But this headline metric obscures a deeper disconnect.

The Problem in Credit Deployment

Among the fastest-growing firms, nearly half say they frequently miss opportunities due to insufficient financing — not because credit isn’t available, but because the products offered are too slow, too rigid or too disconnected from real-time business needs.

For companies scaling rapidly, traditional underwriting metrics often fail to capture future potential or current demand. As a result, credit facilities tend to be too slow to approve, too rigid to adjust and too limited to support real-time decision-making.

Read the report: The Emerging Middle Market: When Operational Complexity Grows Faster Than Financial Infrastructure

But if the scale of the gap is significant, so too is the opportunity for financial institutions willing to evolve their infrastructure and product offerings. As more companies enter the emerging middle market, demand is shifting toward integrated, real-time financial infrastructure that aligns more closely with how these businesses operate.

For example, systems that link payment data with accounting records and credit availability can allow a company to instantly assess its capacity to take on a new project or expand inventory. At the same time, automated reconciliation can reduce the labor hours spent on manual processes, freeing finance teams to focus on analysis and planning. Simultaneously, dynamic credit solutions informed by real-time data can provide more flexible and responsive funding options.

After all, if the problem is fragmentation and latency, the solution is integration and immediacy. The next generation of financial infrastructure must provide a unified view of payments, accounting and liquidity, one that is updated in real time and accessible across the organization.

For financial institutions, the implication is clear:

Client growth is accelerating — but financial infrastructure and product offerings are not keeping pace.

Closing that gap is not just a technology challenge — it’s a strategic opportunity to better serve one of the fastest-growing and most underserved segments in the market.

For the companies themselves, the stakes are high. In a competitive landscape where speed and agility are paramount, the ability to see, decide and act in real time may be the difference between leading the market and watching opportunities pass by.