CellPoint Mobile Rebrands As CellPoint Digital To Power Travel Payments

CellPoint Mobile, which specializes in digital commerce and payment solutions for airlines and travel companies, today rebranded as CellPoint Digital with a new website and product offerings, the company said in a press release on Tuesday (Sept. 3).

The newly branded company aims to innovate the way travel merchants promote and sell across all digital channels.

“I am very excited to unveil our new brand, which captures our ambition and capability as both FinTech and travel tech specialists. We started out with a radical, mobile-first solution. Now, after several years of sustained growth, we can see the next step-change for travel companies is an integrated digital strategy based on real-time data and a seamless flow between mobile, web, live chat and app,” said Kristian Gjerding, co-founder and CEO of CellPoint Mobile and now CEO of CellPoint Digital. “CellPoint Digital’s unique platforms will drive this step-change. We will simplify and optimize our clients’ entire digital business, generating a dramatic uplift in revenue.”

Catering to travelers who use multiple devices to make bookings and payments, CellPoint Digital offers two omnichannel travel platforms that let travel merchants move across mobile apps, web-based apps, helplines and websites.

“A seamless user experience in all digital channels is vital,” said Stephane Druet, head of marketing and product strategy at CellPoint Digital. “But even more important is what happens behind the scenes: the cross-channel unification that allows total visibility of all customer data. This allows data-driven optimization of every transaction, which leads in turn to higher conversion rates, faster speed to market and ultimately stronger digital revenue growth for travel merchants. A true omnichannel platform will revolutionize the way travel merchants operate and thrive.”

Airlines and other travel vertical players have started thinking beyond card payments from leisure customers. Companies like Apple, Google, Amazon and PayPal have been driving consumer preferences for years, simplifying and removing friction from the path to purchase.