Visa Rolls Out Promotions As Sponsor Of Hudson Yards

As the official payment technology partner for Hudson Yards, New York City’s newest neighborhood offering shopping and entertainment options, Visa is offering exclusive discounts and deals to its cardholders.

In a press release, Visa said they will offer cardholders access to exclusive deals on retail and dining, and will also support contactless payment technology throughout the mall. The payments company is also leveraging its sponsorship of Hudson Yards to support female entrepreneurs by creating an on-site installation where visitors can donate to female-focused charities, including Women’s World Banking.

“Hudson Yards is an exciting new opportunity to show domestic and international audiences the best of Visa, from payments to purpose,” said Mary Ann Reilly, Visa’s senior vice president of North America Marketing. “We are building a portfolio of benefits that enables cardholders to have unique experiences that only Visa can provide.”

Under the promotions being launched along with the massive mall, Visa will provide cardholders with all-day access to visit the Vessel, a spiral staircase comprised of 154 interconnecting flights of stairs that is the centerpiece of Hudson Yards. Visitors also get views of the Public Square and Gardens. Additionally, cardholders who present their cards at the Fuku restaurant will get access to a secret menu item, while the concierge desk in the retail center will provide them with tours of the Hudson Yards Gallery.

On the technology front, Visa is building a digital installation where visitors can tap and donate to women-led causes, aimed at getting others to join their efforts to support female entrepreneurs. During New York’s Fashion Week, which Visa sponsors, cardholders can shop at contactless vending machines, with 100 percent of the purchase price donated to female-focused charitable organizations. One such product is non-toxic nail polish made by sundays, a female-owned business and Hudson Yard merchant.