Google Wallet Moves Directly Into Retail Checkout Pages

Google expanded the capabilities of Google Pay to include direct checkout, a new experience that brings payment options from a customer’s Google Wallet to a retailer’s checkout page.

The company launched the experience Thursday (June 4) for select merchants that use Airwallex. It will soon expand it to merchants that use Adyen, and then to other partners worldwide, Google said in a Thursday blog post.

“Google Pay direct checkout gives shoppers convenience and peace of mind while providing brands with a turnkey checkout solution,” P.J. Linarducci, vice president, product management, consumer payments at Google, said in the post.

This is one of several new tools for Google Wallet announced Thursday.

Other updates include an expansion of ID passes to select European Union member states this summer; support for digital age credentials that enable users to prove their age without revealing their name, address or birth date; and an updated Secure Payment Authentication (SPA) feature that streamlines the steps required to complete security processes when ordering on many European sites, per the post.

The digital age credentials will initially launch with Sparkasse Bank in Europe and then expand to more issuers and customers. The updated SPA feature will roll out with Visa, Checkout.com, Autopay and Adyen in the United Kingdom and Poland within months, according to the post.

“Establishing trust is essential for today’s digital economy,” Linarducci said in the post. “That’s why we’ve evolved Google Wallet into a secure digital home for payment credentials, IDs, receipts, loyalty passes and more. Wallet gives consumers control over their data while enabling seamless, secure transactions.”

The PYMNTS Intelligence report “The New Checkout: Crimped Consumers Lean Into Online Retail and Digital Wallets” found that there has been a surge in the use of digital wallets and that these wallets are increasingly valued for the convenience and other benefits they provide.

The report found that the share of consumers who used digital wallets for their last retail transaction rose from 10% in November 2024 to 15% in November 2025. Among Generation Z consumers, the share rose from 16% to 36%.

In another update, Google said in May that it now enables developers to enhance Android checkout by leveraging users’ stored credentials, including payment and address, from Google Wallet.