Wix Collabs With Choice to Bring ACH Payments to Merchants

Software-as-a-service (SaaS) platform Wix.com is collaborating with global payments company Choice to bring Automated Clearing House (ACH) electronic funds transfer payments to Wix’s U.S.-based merchants.

This account-to-account payment option will enable retailers using Wix to access Choice’s ACH payments infrastructure and its omnichannel software solution, according to a press release on Wednesday (Aug. 31).

Choice’s solution includes adding ACH payments for eCommerce and managing recurring payments like subscription services and invoices. It also offers real-time data for simple reporting, reconciliation and customer management as well as actionable insights.

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“Offering ACH as a payment option enables Wix merchants to convert more shoppers into buyers and expand revenue,” said Choice CEO John Paul Golino. “We are eager to elevate the payment acceptance experience for Wix merchants and their customers with Choice’s cutting-edge technology.”

The frictionless payment process includes online checkout, payment by SMS texting, invoicing or hosted payment pages, all with quick and secure ACH payments, per the release. The offering is expected to ultimately help businesses boost revenue and customer experience by adding more ways to pay over a variety of channels.

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“We are always working to offer Wix merchants a variety of convenient and innovative payment solutions specific to the locations they operate in,” said Amit Sagiv and Volodymyr Tsukur, co-heads of Wix Payments.

“With Choice, we are proud to further our mission of helping businesses grow by providing them with more payment options to streamline financial operations and the checkout experience, which ultimately helps them increase profitability,” they said.

Founded in 2007 and headquartered in Hartford, Connecticut, Choice offers a proprietary technology platform that seamlessly integrates with independent software vendor technology stacks. It enables embedded payment monetization along with fraud management tools, analytics, and comprehensive reporting for independent software vendors (ISVs) and their merchants.