Digital River, Salesforce Integrate For B2B eCommerce

B2B payments and eCommerce-as-a-Service company Digital River is integrating with Salesforce Commerce Cloud to boost efficiencies, the firms announced.

A press release issued Thursday (Sept. 12) said Digital River will connect its payments, tax and compliance solutions designed for B2B services into the Salesforce AppExchange, allowing joint business customers to access combined services that the companies said will address friction on both the front and back ends of B2B eCommerce.

“The bar has been set high for eCommerce as customers are expecting seamless and local experiences, and it’s up to businesses to deliver,” said Digital River CEO Adam Coyle. “This integration with Salesforce provides an enhanced B2B Commerce solution for global growth. The opportunity to have Digital River associated with the world’s leading enterprise cloud marketplace will allow us to reach new customers and take their businesses to a whole new level.”

Digital River’s services are now available through the Salesforce AppExchange portal, the firms said, a platform on which businesses can access cloud-based enterprise apps to strengthen their sales and marketing operations. Digital River said the integration will see Salesforce to address front-end B2B eCommerce complexities, while Digital River can tackle back-office friction.

Data integration is a growing focus for the B2B eCommerce sector, industry stakeholders said, particularly as FinTech solutions work to combat the unique complexities of corporate commerce.

In an interview with PYMNTS earlier this year, Dr. Sam Bayer, Ph.D., co-founder and CEO of Corevist, pointed to invoicing and payments as a particularly important area of B2B eCommerce benefitting from innovation and data integration.

“One of the big trends we’re seeing is not only to present invoices on a website, but to pay those invoices selectively,” he said. “That’s been a big source of friction in the market. People will get invoiced, but the payments process is a bit circuitous at times, and it has a lot of friction in it.”