Today In Retail: Birkenstock Might Sell To CVC; Cognira Releases AI Suite For Retail

In today’s top retail news, Birkenstock is said to be in discussions for a sale to CVC Capital Partners, while Cognira has released its AI Promotion Solution. Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand.

Birkenstock Discusses Potential Sale With CVC Capital Partners

Birkenstock is reportedly in talks for a sale to CVC Capital Partners. The European shoe company could reportedly be valued at more than 4 billion euros (roughly $4.8 billion) via a deal with the inclusion of debt. CVC currently has control of famous brands like Swiss watch company Breitling SA, while it owns European beauty firm Douglas GmbH.

Cognira Rolls Out AI Promotion Suite For Retailers

Cognira, the retail artificial intelligence technology firm, has launched its AI Promotion Solution. The tool infuses AI to take on one of the most complicated processes that retailers face — how to deal with promotions to power business aims. Cognira, which was started in 2015, says that many of the world’s top retailers rely on its experience and AI-fueled infrastructure.

Flowcode Aims To Bring QR Codes Into The 21st Century (And Help Jennifer Lopez)

Jennifer Lopez is relying on Flowcode — a platform started by former AOL chief executive Tim Armstrong to promote beefed-up quick-response (QR) codes — to help make her new JLo Beauty brand truly sing. The celebrity recently made a deal to utizile the company’s system to market her new skincare line. JLo is among the many celebrity clients to sign on with Flowcode.

Google Rolls Out ‘Product Discovery Solutions For Retail’ Suite

Google Cloud is launching Product Discovery Solutions for Retail, a new collection of offerings that will harness machine learning (ML) and artificial intelligence (AI) to assist online commerce companies in providing tailored shopper experience during the first stage of his or her journeys. The new collection of offerings includes Recommendations AI, Vision API Product Search and Google Cloud Search for Retail.