Indaba’s Commerce-as-a-Service Finds A B2B Partner

Digital commerce conglomerate Indaba Group has struck a new partnership that will add customer relationship management services to its slew of Commerce-as-a-Service tools that help businesses build an eCommerce strategy.

In an announcement Tuesday (June 16), Indaba revealed a new collaboration with open source CRM application OroCRM, which will lend its CRM services to Indaba so businesses can gain greater insight into sales and marketing strategies as they enter the online sales arena.

For Indaba CEO Ryan Shields, the partnership is a way to provide a more well-rounded B2B service. “We’re always looking for ways to help our clients improve sales from their eCommerce platform,” he said in a statement, adding that OroCRM’s flexibility and power provide business users with personalized services and consumer data insights.

The CRM platform aggregates communication and sales data into a single view of individual clients, the companies said. OroCRM collects this information both online and in physical stores for retailers to develop a stronger marketing program. The solution, the firms added, integrates with Magento and other eCommerce software solutions.

The partnership is particularly crucial to Indaba’s B2B eCommerce strategy, reports noted. While the company has strengthened its B2B client base in the last few months, working with B2B sellers has introduced new challenges thanks to sales cycles, inventory and other features unique to B2B commerce.

“Oro has risen to the challenge,” the company’s announcement said. “They are creating a new platform specifically designed for the B2B eCommerce industry from the ground up. OroCommerce, like OroCRM, will be an extremely flexible open source application, offering a completely unique, powerful and flexible solution.”

Shields added that the partnership will aim to “revolutionize the B2B eCommerce industry,” which experts predict will reach a valuation of $6.7 trillion by the end of 2020.