Adobe’s Magento Adds Google And Amazon Functionality

About two months ago, Adobe launched Commerce Cloud, which was an extension of its $1.68 billion acquisition of Magento in May of 2018. The Commerce Cloud is a fully managed cloud-based version of the Magento platform that is fully integrated with benchmark Adobe tools like analytics, marketing and advertising.

Now, according to a report, Adobe has announced some Magento updates that aim to help small and medium-sized businesses that use the service, with Amazon and Google integrations. One of the key concerns among smaller businesses was that Adobe would use its clout to only cater to larger organizations, but the announcement is meant to assuage those fears.

On Amazon, merchants can automatically manage their inventory directly from the Magento platform. Users can set pricing rules for the Amazon sales channel, handle multiple brands at a time with access to multiple accounts, and get access to Amazon product data.

The Amazon extension is free and is available in the Magento marketplace.

“For many brands and merchants, creating an Amazon storefront is not simple,” said Jason Woosley, vice president of commerce product and platform at Adobe. “It requires you to manage a whole host of new operational challenges. You introduce a new platform that your team has to learn how to use, how to manage and maintain. And if your teams are already maxed out, it’s going to require you to hire additional staff or make tradeoffs against your roadmap that don’t deliver against your business.”

Magento also introduced a free native integration with Google Shopping that will let Magento admins manage Google ads from the Magento dashboard, as well as Google Merchant Center accounts. The idea is for users to expand their reach into other services to handle tools they already know how to use.

Adobe also announced the Progressive Web Application Studio, which aids in the creation of app-like online stores and supports PayPal’s Braintree as a payment option.