Aquila Buys Marketing Production Workflow Solutions Firm Comosoft

Aquila has announced its buy of Comosoft, a provider of marketing production workflow solutions for various things like retail, catalogue, eCommerce and manufacturing, a press release says.

“We’re delighted to back Comosoft,” said Daniel Lee, CEO of Aquila. “Aquila is committed to partnering with Comosoft for the long-term. The business will be a critical new addition to our family of media and advertising technology companies.”

Comosoft, founded in 1994, works in multichannel media and product information management systems for B2C and B2B operations like retailers, grocery chains and more.

Comosoft’s flagship product is LAGO, which offers all-in-one data and media production functionality. The idea was to work with the ever-changing planning and output automation requirements for global marketing.

Peter Jozefiak, Comosoft CEO, called the merger “promising and energizing.”

Aquila acquired Atex Digital Media (“Atex”), an iconic provider of content management, advertising and commercial software for the global media industry, in 2017.

“The opportunity to draw on the experience of Atex, an iconic brand, is real,” Jozefiak said. “We look forward to launching Comosoft to new heights.”

In related news, Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics.

According to Publicis Chief Executive Arthur Sadoun, the deal adds to Publicis’ clients’ ability to grow their online sales and add market share. He said marketers have to look at things like competitors prices, product availability, opportunities to improve unpaid searches, or they’ll risk losing business

See more: French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero