Business Management Firm Zuper Teams with Wisetack on Consumer Financing

Field operations specialist Zuper and consumer financing firm Wisetack are linking up based on the premises that consumers will appreciate not having to visit bank offices to borrow money and businesses will benefit from empowering their field agents to arrange financing.

Those desires are driven in part by the responses of consumers and businesses to inflation, the company’s stated in an announcement.

Wisetack Co-founder and CEO Bobby Tzekin said the timing is right because consumers are cutting back spending and managers are searching for ways to maintain revenue in such an environment. Wisetack stated that its APIs let companies integrate its borrowing offerings into software platforms so staff can easily offer them to customers.

Wisetack’s customers include companies that repair home appliances and do automobile repairs. PYMNTS reported last year that Wisetack had raised $45 million for expansion into new verticals.

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Zuper works with field-service operations run by organizations in a number of industries. The Zuper App Store will add Wisetack to offerings that include: HubSpot Sales and Service Hub; Zendesk; and Soho, according to the announcement.

The new arrangement, the announcement stated, will reduce “tedious juggling” by letting field service reps include tailored financing with invoices.

Zuper CEO Anand Subbaraj said in a prepared statement that the company is looking to partner with additional companies that will increase the productivity of field service agents.

Zuper was founded in Seattle and also has offices in India and the Middle East.

Wisetack is based in San Francisco. According to the company, its investors include: Bain Capital Ventures, Greylock and Insight Partners.