Amazon Commands 45% Share of Q2 eCommerce Market vs Walmart’s 5.4%

The battle continues between the nation’s two largest retailers with Amazon holding — and growing — nearly 10-times the market share over rival Walmart in the key eCommerce category.

As inflation descended, the battle moved to nonessentials, at which Amazon has proved unbeatable.

We examine this in the PYMNTS report “The Battle for Consumer Retail Spend: Amazon Versus Walmart Q2 2022: The Discretionary Spend Play.” The latest in the ongoing series states that, “PYMNTS finds Amazon leading Walmart in both overall consumer and retail spend” adding that “as consumers moved their shopping online, Amazon flexed its eCommerce muscles, as Walmart’s share declined in nearly all retail categories, including discretionary spend and grocery, where Walmart’s share slipped slightly quarter over quarter as Amazon intensifies its bid to capture more of consumers’ dollars.”

Get Your Copy: The Battle for Consumer Retail Spend: Amazon Versus Walmart Q2 2022: The Discretionary Spend Play

Capturing comparable shares of consumer spending overall, the study notes that “Amazon remains the undisputed eCommerce leader, holding 45% of the market compared to 5.4% for Walmart.”

Remaining the categorical champ in nonessential spending, “Amazon has managed to outpace Walmart in a segment that was once the exclusive domain of big-box, in-person retail giants such as Sears,” the latest report states. “Perhaps because eCommerce retailers such as Amazon offer detailed product information and reviews, consumers can confidently buy durable goods online without having to visit physical stores to get that information.”

Further making the point, Amazon’s lead in sporting goods, hobbies, music, and books held as well. Our data shows that, “As of Q4 2022, Amazon holds a 15% share of this segment — a slight increase compared to the same period last year. Walmart seems to be losing ground in this category, as its diminished participation seems to indicate.”

See It Now: The Battle for Consumer Retail Spend: Amazon Versus Walmart Q2 2022: The Discretionary Spend Play