InvestFi Raises $20 Million to Help Credit Unions Reclaim Deposits From Investment Apps

Credit union service organization (CUSO) InvestFi raised $20 million for its embedded investing platform that enables American credit unions and community banks to offer their customers digital investing directly within online banking.

The company’s platform supports investing directly from checking or savings accounts, allowing financial institutions to offer a digital investing experience that doesn’t require transferring funds to and from external brokerages or crypto platforms, InvestFi said in a Wednesday (July 29) press release.

The platform offers fractional investing in stocks and exchange-traded funds (ETFs), guided investing, IRAs, cryptocurrency trading and stablecoins. InvestFi plans to expand these product offerings as it grows its platform, according to the release.

InvestFi’s platform has grown from four signed institutions to more than 60 in less than 18 months, per the release.

“This capital raise will allow us to scale our platform and maximize adoption with the end users of these financial institutions, to pull their account holders and deposits back from third-party investment platforms,” InvestFi CEO and Founder Kian Sarreshteh said in the release.

InvestFi’s funding round was led by Vibe Credit Union, with participation from other consumer-focused financial institutions as well as institutional investors BankTech Ventures and Navari, according to the release.

Jeff Pascoe, chief operations and strategy officer at Vibe Credit Union, said the investment reflects Vibe Credit Union’s belief that credit unions should serve every stage of a member’s financial journey and they should invest in innovations that strengthen members’ experience.

“For generations, credit unions have earned trust by helping members save, borrow and achieve their financial goals,” Pascoe said. “The next chapter is helping them build wealth through that same trusted partnership.”

When InvestFi launched in 2024, the company released research showing that 75% of investors are using popular third-party apps and that 24% of investors never transfer money from their investment accounts back into their bank accounts.

The PYMNTS Intelligence report “Built to Lead or Losing Ground? AI, Mobile and the Member Retention Imperative for Credit Unions in 2026” found that member expectations are quickly shifting, that institutions must retain members and stay competitive, and that leading institutions are using outside technology partners to accelerate innovation.