Dutch Online Grocer Crisp Acquires Food Supplier Eetfabriek, Raises $73M

Crisp, an app-only supermarket based in Amsterdam has raised 75 million euros ($73.2 million) in a new funding round that includes participation from new and existing investors.

The Dutch grocery startup announced Tuesday (Oct. 11) that half of the funding came from long-term investors such as Target Global and Keen Venture Partners while number of Dutch entrepreneurs and executives have joined as new investors.

Investors in the round include Adriaan Mol, who founded payment service provider Mollie, and Sander van der Laan, the former CEO of Dutch supermarket Albert Heijn, among others.

The company also announced that it plans to complete the acquisition of the Zwanenburg-based fresh food supplier Eetfabriek this month.

“We understand our customers’ taste buds. And we also know exactly where to find good quality, local and seasonal produce,” Crisp CEO Tom Peeters said in the announcement. “Besides the daily groceries, we now have a completely in-house kitchen where professional chefs turn our fresh produce into flavourful dishes, without any detours and at affordable prices.”

Peeters noted that Eetfabriek had been a longtime supplier to Crisp.

He said Crisp draws confidence from the new funding and also from increasing customer demand. “In a challenging market with global raw material and energy price increases, we see an advantage in our model with less distance due to a short chain and an energy efficient infrastructure without shops,” he said.

Digital-first supermarkets have been one of the biggest eCommerce trends in recent years, tapping into rising consumer demand for online grocery shopping.

Related: Three-Quarters of Millennials Purchase Groceries Online

As a PYMNTS survey found, 76% of millennials in the United States, the United Kingdom, Australia and Germany reported buying groceries online in the previous 30 days.

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