Equifax And Danal Team Up To Take Friction Out Of Mobile Commerce

Equifax and Danal have teamed up to help merchants capture customer spend and help consumers move more easily through their mobile shopping journey with Instatouch Mobile Commerce Services.

Powered by Equifax and Danal’s real-time Mobile Identity Suite, the service will allow Danal to authenticate both the mobile device number and the subscriber using that device when Instatouch services are used. With that instant verification, the service will help take the consumer friction out of filling out registration and payment forms on mobile devices by allowing the relevant data to auto-populate.

“Equifax is excited to work with Danal to develop new ways for consumers to more easily verify their devices and identities – therefore speeding up the checkout process when shopping on their smartphones. This new service provides the consumer identity verification with minimal disruption to the user,” noted Anand Krishnaswamy, VP of Mobile Commerce at Equifax.

Jim Greenwell, CEO of Danal, Inc. commented: “Both Equifax and Danal are global providers of data services, and we look forward to seeing this service widely adopted by carriers around the world. Recently, Danal signed a mobile identity contract with a top European wireless carrier, which we hope will serve as a springboard for future opportunities to work together globally.”

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