Triple Whale Lands $25M to Help Shopify Merchants

eCommerce data platform Triple Whale has raised $25 million in a Series B funding round.

The round, led by NFX and Elephant, with strategic participation from Shopify, will let the Ohio company expand to larger brands, and invest in automation and artificial intelligence (AI), Triple Whale said in a Thursday (Feb. 2) news release.

“Triple Whale has built an excellent marketing analytics platform that equips multi-channel merchants with the marketing insights they need in a fast-evolving online retail landscape,” said Sabrina Frias, corporate development manager at Shopify. “This strategic investment will help scaling merchants better understand the impact of their marketing spend to scale operations.”

The release noted that merchants operating eCommerce brands typically have multiple apps to manage different aspects of their business.

“The challenge, however, is that each app produces its unique set of disparate data, unable to adequately portray a holistic view of a business’s health,” Triple Whale said. “From marketing analytics across various channels, to creative analysis, to inventory planning, a merchant is left with the inability to confidently make decisions to scale their business.”

Triple Whale said it solves this issue by aggregating and connecting data from multiple sources into a single platform. It also offers mobile-first dashboards that lets merchants track their businesses around the clock.

The company also provides automation services, “where Triple Whale uses AI to help its customers leverage their first-party data to save time and make more money.”

Based in Columbus, Triple Whale was founded in 2021, by Maxx Blank, AJ Orbach, and Ivan Chernykh, eCommerce veterans who wanted to build a tool they wished they’d had during their earlier efforts to avoid the problem of siloed data.

“When AJ and I built our first two eCommerce stores, we had zero visibility into which channels were helping drive revenue and which were a total waste of money,” Blank said.

And when data collected by digital solutions is siloed, companies don’t get the full output and value that they can and really should get when using modern tools, Nathaniel Katz, CFO at eCommerce software provider Rokt, told PYMNTS in an interview last month.

“The opportunity to leverage exists a lot on the external facing systems,” Katz said, “by providing a frictionless, tailored experience driven by data. You can have the greatest product in the world, but if you’re not providing a great digital experience for your customers, then you risk losing that business.”