Salesforce Announces Tools for Social Commerce, More

Salesforce on Thursday (Jan. 13) debuted several new innovations and partnerships it will use to help companies support social commerce capabilities and connect data across platforms.

Salesforce will also import social commerce tools for China through Alibaba Cloud, giving merchants a better handle on order management, product information and shipping providers.

The company has also added PayPal as a checkout option through Salesforce Payments and debuted a business-to-business (B2B) wholesale app for retail built on Commerce Cloud by independent software vendor partner XCentium.

Salesforce has also released a suite of digital intelligence solutions that connect brands’ commerce and marketing data and give them insights and analytics to optimize relationships, return on investment (ROI) and revenue.

Datorama Connector for Salesforce Order Management System (OMS) allows eCommerce platforms and marketers to understand the relationship between product-level order outcomes from Salesforce OMS — such as sales, return and revenue — with campaign performance.

Meanwhile, Datorama Connectors Amazon Seller Central and Amazon Vendor Central optimize marketing and commerce performance in Amazon-based sales and orders. Additionally, the Datorama eCommerce Data Model organizes eCommerce data from any platform and Tableau Connector for Commerce Cloud lets merchants import and access third-party data sources.

Related: Salesforce, DocuSign Pair to Digitize Contracts With AI Through Slack

In November, Salesforce and DocuSign expanded their partnership and announced new solutions for customers to prepare contracts, quotes and invoices and get them signed. It will track and enforce contract terms and manage things across numerous platforms.

Salesforce and DocuSign will automate the contract process with smart artificial intelligence (AI) solutions and better ROI process, and improve collaboration with organizations through Slack functions.