China’s DHgate Teams with Google to Drive Joint Marketing Solution

China’s B2B cross-border eCommerce marketplace DHgate partnered with Google to launch a joint advertisement solution for the 2.3 million exporters selling on its marketplace.

“This cooperation with Google is also a significant breakthrough for DHgate in attracting buyers worldwide and enriching marketing scenes for cross-border sellers,” Li Wei, general manager of the marketing center at DHgate, said in a press release on Monday (Nov. 22).

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The new marketing solution — the Huitou Advertising Platform — is intended to facilitate quicker, simpler ways for exporters to advertise overseas and grow online sales. It’s the first such solution offered in China and has “significantly lowered the barrier” for its sellers, most of which are micro, small, and medium-sized enterprises (MSMEs).

Huitou integrates Google’s ad solution into DHgate’s marketing platform for sellers. With Huitou, sellers can make use of Google Shopping and Google Smart Shopping in more than 200 different countries and regions, according to the press release.

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The integration of Huitou will be introduced alongside other established advertising tools, which will be accessible within DHgate’s portal for sellers or an external portal outside the eCommerce marketplace. Sellers do not have to register for a Google account.

“Google has been committed to developing innovative and helpful digital marketing tools and services for many years,” said Bai Yong, head of Channel Partner at Google Greater China.

China’s cross-border eCommerce import and export space has experienced 20.1% year-on-year growth in the first three quarters of 2021, according to data from the General Administration of Customs.

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