Digital River Taps Board Member Vic Pacor as New CEO

Global commerce enabler Digital River tapped board member Vic Pacor to immediately take over as the company’s chief executive officer, succeeding Adam Coyle, who assumed the CEO role four years ago.

Daniel Moloney, chairman of Digital River’s board of directors, said in a Tuesday (July 26) press release that Coyle’s leadership helped drive the company to a position to accelerate growth.

“Vic Pacor is the right leader for this next phase of the organization. He already has a deep understanding of the business and has a track record of strategic insight leading to business optimization,” Moloney said.

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Pacor has a background in technology, electronics brands, and executive-level consulting and brings 25 years of experience to the CEO role at Digital River. He was previously CEO for D&M Holdings and chief marketing officer for Sony.

Pacor said the company is “laser-focused on building on the momentum that has been created over the past couple of years.”

In the second quarter of this year, Digital River signed 100% more new clients than it did when compared to the first quarter of 2021. New clients in the second quarter included a top-tier gaming studio, a global toy company, and a company specializing in livestreaming interactive events around the world, according to the release.

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Headquartered in Minneapolis, Minnesota with offices across the U.S., Asia, Europe and South America, Digital River works with thousands of brands and companies of all sizes in more than 240 markets around the globe.

The company’s Global Seller Services aims to make expansion easier, and its Global Seller Services combines payments, tax, fraud, compliance, and logistics into a single integrated and flexible API-based solution. The goal is to help brands increase conversions and turn browsers into buyers.