Dolce & Gabbana Ending Fur Use

Italian luxury fashion brand Dolce & Gabbana joined several other fashion brands Monday (Jan. 31) when it announced in a joint statement with animal rights association Humane Society International that it will end its use of fur in all of its collections later this year.

People for the Ethical Treatment of Animals first mentioned D&G’s plans to ditch fur and angora on Wednesday (Jan. 26).

“The entire fashion system has a significant social responsibility role that must be promoted and encouraged,” said Dolce & Gabbana Communication and Marketing Officer Fedele Usai in the joint statement.

“Dolce&Gabbana is working toward a more sustainable future that can’t contemplate the use of animal fur,” Usai said in the Associated Press report Monday (Jan. 31).

Several other fashion brands — including Armani, Kering, Prada, Valentino, Versace, Moncler and luxury eCommerce platform Yoox Net-a-Porter — have already said they will ban the use of animal fur in their products, part of an appeal to younger consumers, who are “increasingly sensitive to ethical and environmental issues,” the report said.

“Ending the use of fur creates a higher standard for what is acceptable in fashion,” said PJ Smith, the fashion policy director of the Human Society of the United States and the Humane Society International, in the AP report.

In its statement, D&G said it will replace the fur in its garments and accessories with eco-fur, the report says, while also working with master furriers to preserve jobs and retail their knowledge.

Related: What’s a Metaverse, and Why is One Having a Fashion Show?

In other fashion news, Blockchain-based metaverse Decentraland is hosting a fashion show in March with virtual clothing, accessories and more after its luxury crypto marketplace partner UNXD recently hosted an NFT drop with Dolce & Gabbana.

The virtual fashion show joins other fashion-centric metaverse projects such as Balenciaga and Gucci, both of which have sold virtual creations. Nike, meanwhile, is letting avatar owners design their own sneakers.

Also read: B2B Platform Fashion Cloud Launches Model for eCommerce Product Data

Meanwhile, business-to-business (B2B) platform Fashion Cloud recently created a new model for eCommerce product data aligned with industry standards and aimed at helping merchants integrate information from brands into their digital stores.

Fashion Cloud partnered with Bte and Euretco to develop the guide, which will help the more than 17,000 merchants that use the platform to tap the product data that brands provide. About 2,000 retailers use Fashion Cloud to pull together product data from other brands.