Crypto.com and Super App e& money to Explore Crypto Opportunities in UAE

Crypto.com and e& money, a financial super app designed for citizens and residents of the United Arab Emirates (UAE), have partnered to explore integrations across their platforms.

Aiming to advance the crypto ecosystem in the UAE, the collaboration will focus on use cases for Crypto.com’s crypto-as-a-service solution, the companies said in a Thursday (Dec. 11) press release.

They will initially focus on trade execution, enabled by the Crypto.com Exchange, and they may also explore custody and payment partnership opportunities, subject to compliance with regulatory requirements, according to the release.

“Together with Crypto.com, we are not only fostering trust and compliance but also unlocking new possibilities for faster settlements, programmable rewards and enhanced merchant experiences,” e& money CEO Melike Kara Tanrikulu said in the release. “By leveraging Crypto.com’s institutional-grade market expertise, we aim to deliver real-world utility that drives value for our customers and partners alike.”

Crypto.com’s crypto-as-a-service solution provides integration and support that helps partners incorporate digital assets into the company’s treasury and product suites, per the release.

“We are continuously building towards providing consumers more ways to access and utilize cryptocurrencies in their everyday lives,” Crypto.com President and Chief Operating Officer Eric Anziani said in the release. “We are excited to partner with a market leader in e& money that also shares our vision for an accessible, safe and secure digital commerce ecosystem.”

The PYMNTS Intelligence and Visa Acceptance Solutions collaboration “2025 Global Digital Shopping Index: UAE Edition” found that the UAE is solidfying its position as a global leader in digital shopping.

The report found that 67% of UAE shoppers used their phone for their latest retail purchase, irrespective of the channel; 32% used biometric authentication to complete their latest online transaction; and a substantial number used methods like card verification numbers, codes texted or emailed by merchants or card providers, and personal identification numbers.

In another, separate partnership, Crypto.com said in December 2024 that it teamed up with the UAE’s Dubai Islamic Bank (DIB) to expand the company’s presence in the UAE and Gulf countries at large. The focus of the collaboration is promoting Crypto.com’s app and card via the bank’s channels.