Banks and FinTechs Give Consumers New Ways to Weather a Rainy Day

The emergency fund used to sit in a savings account, earned modest interest, and waited for the water heater to fail or the transmission to give out.

For many households, that model no longer suffices.

Today’s financial cushion is often assembled from a variety of sources rather than stored within a single point of access. A checking account balance may cover part of an emergency. Earned wage access can bridge the next few days. A credit card absorbs another portion. Installment financing stretches a larger purchase over time. Together, these tools form a household’s reserve, even if very little money sits untouched in a traditional savings account.

The evolution reflects a change in consumer finances rather than consumer priorities.

The PYMNTS Intelligence report “The Fragmented Paycheck: Why Rising Spending No Longer Means Stronger Demand” found that 43% of paycheck-to-paycheck consumers who struggle to pay their monthly bills could not cover a $1,200 emergency within one week. Another 68% have one month or less of savings, while 45% report having no savings at all. When cash reserves become this limited, households do not stop preparing for financial shocks. They simply rely on different sources of liquidity.

Shocks have become a routine feature of household budgets. The PYMNTS Intelligence report “Running on Empty: How Paycheck-to-Paycheck Living Turns Small Shocks Into Big Crises” revealed that more than half of consumers experienced at least one unexpected expense during the previous year, and two-thirds of those expenses exceeded $1,000. Consumers living paycheck to paycheck encounter those surprises more often than other households, making access to money almost as important as the size of their savings balance.

Liquidity Is Becoming the New Safety Net

Banks and FinTechs are expanding the tools they position alongside traditional savings accounts.

Emergency savings products remain important, but they now coexist with payroll-linked savings programs, earned wage access, installment financing, overdraft alternatives and small-dollar credit. Each serves a different purpose, yet together they address the same problem of helping consumers navigate irregular cash flow before a temporary shortage turns into revolving debt.

The PYMNTS Intelligence report “Millennials at the Edge: How Cash Flow Pressure Is Reshaping Payments, Banking and Digital Commerce” found that more than one-third of millennials hold less than $1,000 in readily available savings, including 13% with no liquid savings at all. Yet many are actively setting money aside. According to the report, 52% manually transfer funds into emergency savings rather than automating the process, while roughly 41% place emergency savings into platforms such as PayPal, Cash App, Venmo or cryptocurrency accounts instead of conventional savings accounts.

The behavior complicates the traditional relationship between consumers and financial institutions. A bank may see only part of a customer’s financial cushion, while other pieces reside across payroll providers, payment apps or digital wallets.

The result is that financial resilience has become less about a single account balance and more about the ability to assemble liquidity quickly when circumstances demand it.

For banks and FinTechs, that represents a design challenge. Building larger savings balances remains a worthwhile objective, but products that combine automated saving, timely access to earned income, flexible credit and better cash flow visibility may prove just as valuable for households whose financial cushions are measured by access as much as by account balances.

At PYMNTS Intelligence, we work with businesses to uncover insights that fuel intelligent, data-driven discussions on changing customer expectations, a more connected economy and the strategic shifts necessary to achieve outcomes. With rigorous research methodologies and unwavering commitment to objective quality, we offer trusted data to grow your business. As our partner, you’ll have access to our diverse team of PhDs, researchers, data analysts, number crunchers, subject matter veterans and editorial experts.