Adobe Launches Experience Cloud for Healthcare for Digital Patient Journeys

Adobe announced Tuesday (March 15) the general availability of the Adobe Experience Cloud for Healthcare, which allows healthcare enterprises to deliver digital experiences to their customers, according to a presentation at Adobe Summit in San Jose, California.

The report notes that many patients are becoming used to accessing healthcare digitally. With healthcare’s confidential nature, businesses operating in that realm have to make sure to meet peoples’ needs, with online, phone or in-person options.

Adobe Experience Cloud for Healthcare allows healthcare and life science companies to have better health and behavioral insights to shape everything from member acquisition and retention to connected health.

The release notes this will allow healthcare enterprises to work with more security and help people use healthcare differently.

“As consumers become increasingly comfortable with digital experiences, it’s incumbent on healthcare enterprises to offer the same trusted personal experiences both online and in the office,” said Stephen Frieder, head of global sales at Adobe.

Read more: Electronic Health Records at the Heart of Public-Private Digital Identity Push

PYMNTS wrote that several players’ attempt to make a single universal sign-in has put electronic health records, and the ensuing privacy debate with patients’ personal information, back in the headlines.

The universal sign-in would allow patients secure access to unified health data through digital identity.

The debate came out of the ViVE health tech conference in Miami Beach. The effort was led by the CARIN Alliance, working with the U.S. Department of Health and Human Services.

HHS was reported to be working with numerous health systems, insurers and other groups to make a unified way patients could log in and access medical records across multiple systems.

The launch, planned for March, would set up a test environment to help integrate the technology.