FinTech PayU Rolls out Credit Payments in Romania

Online payments solutions provider PayU on Tuesday (Feb. 15) debuted two credit solutions for Romanian shoppers, according to a company announcement.

Bucharest-based online retailer eMAG is the first partner to offer its customers the opportunity to either postpone a payment or to pay in four installments for all categories of products through PayU’s buy now, pay later (BNPL) offering, either on its own site or for products sold on the eMAG Marketplace.

PayU’s credit solution is available to Romanian shoppers via BNPL, where shoppers postpone payments for 30 days at no additional charge. Shoppers can also choose the SLICE IT option, where payments can be made in four monthly installments, with the first installment paid on the date of the transaction and the others across the next three months.

“The launch of PayU credit payment solution in Romania is a natural step in developing our global offering of online payment methods that break down the barriers to financial inclusion, while helping our partners accelerate growth in their businesses,” said Mario Shiliashki, PayU’s CEO of Global Payments.

“By starting this journey with eMAG, we aim to make payments even more convenient for Romanian shoppers, and to continue to transform the eCommerce offering in the country,” he said.

Both options are available in Beta version for eMAG customers with a history of trading and payment. PayU hopes to offer BNPL and SLICE IT to all eMAG customers by the end of this year.

“We believe that the PayU credit offering will transform the lives of the Romanian shopper,” said Martyna Szczepaniak, PayU’s head of consumer credit, EMEA, in the joint announcement. “The greater accessibility to funds will provide many with the convenience of knowing that they can purchase what they want, when they want it.

“eMAG was the partner of choice for the pilot phase due to its skills in ​​technology, its openness to testing and its desire to offer new services to its customers,” she said. “It is a trusted platform that has years of experience in the Romanian retail space, and we look forward to seeing PayU credit products helping supercharge growth even further.”

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