Red Roof Inn Goes EMV At The POS

Ingenico Group, the global payment company, announced Tuesday (Dec. 6) it has been chosen by Red Roof Inn to deploy a new point-of-sale (POS) system across its over 470 properties.

In a press release, Ingenico said, by implementing its iSC Touch 480 smart terminals, Red Roof has transformed its traditional checkout experience with a fast and easy multimedia POS.

Ingenico said Red Roof, which is already a client, chose to upgrade its current POS system to be more secure and EMV-ready. With the new POS terminals, Red Roof can accept any method of electronic payment, including EMV chip-and-PIN, chip-and-sign, magstripe, signature capture and NFC/contactless methods, including Apple Pay and Android Pay. Ingenico Group’s iSC Touch 480 smart terminals come equipped with a large multimedia touchscreen to enhance interactivity and the consumer’s overall purchase experience. To increase security, the terminals allow Red Roof to adopt point-to-point encryption (P2PE) as part of its multi-layered security approach.

“At Red Roof, we pride ourselves on providing a superior customer experience, and we are dedicated to ensuring our guests have a relaxing and enjoyable stay — from the moment they arrive to the moment they leave,” said Jeff Linden, CIO at Red Roof, in the press release. “With a seamless payment experience provided by Ingenico Group, we are able to exceed our guests’ expectations by delivering a multimedia solution equipped with a color touchscreen, which enhances interactivity and engagement at the point of sale during check-in and checkout.”

By implementing 900 new smart terminals, Red Roof joins many other hotel chains that have upgraded their payment technology to accept EMV payments, said Ingenico, noting that, with the liability for fraud shifting to the merchant, “EMV migration is critical for hotels as credit card charges are typically for higher amounts than other businesses, meaning that each chargeback from a fraudulent transaction could be very costly on its own.”