gA Launches Predictive Enterprise Data Analytics Platform

Digital consulting solutions provider gA is introducing a new solution designed to help companies wield data to make better decisions.

A press release issued on Tuesday (Jan. 15) said gA is introducing Navigate, a digital platform that will enable business executives to aggregate and analyze company data in a single space. Organizations can use the platform to assess past performance, evaluate current operations and predict future outcomes, the company explained.

The gA solution also provides recommendations based on data analysis of various scenarios, and is able to warn executives of current non-compliant business practices.

“Navigate helps solve specific business problems,” said gA Global Head of Digital Platforms Diego Lozano in a statement. “It generates a virtual map of an organization (its digital twin), converting data and processes into valuable information, while providing a novel and effective way to manage the challenges of your business by taking advantage of the huge volumes of data available today.

The concept of a “digital twin” was introduced by Gartner Senior Director Analyst Marc Kerremans in a previous report, which gA used to develop the Navigate tool.

“Navigate applies Kerremans’ concept of a robust, accessible and scalable solution that has predesigned content, including indicators and variables relevant to business,” the company explained.

The platform can provide insight into more minute details of business operations. For example, gA explained in its announcement, the tool keeps track of every interaction that a user has had with a business system, using this data to identify areas of inefficiencies or failures. Artificial intelligence (AI) technology alerts business managers to those failures, and can suggest action improvements.

Navigate can integrate into any enterprise resource technology platform, the company said, and can be deployed in an array of departments, including supply chain management or logistics. AI- and Big Data-powered enterprise analytics solutions have become a key target for investors in recent months.