Mirakl, PunchOut2Go Team On eProcurement Via Marketplaces

Mirakl and PunchOut2Go have collaborated to link the eProcurement and business-to-business (B2B) automation of PunchOut2Go with the enterprise marketplace technology of Mirakl, according to a Tuesday (March 30) press release.

B2B marketplace operators can include punchout catalog functionality into their Mirakl-fueled marketplaces through the relationship, allowing for the smooth integration of eProcurement and enterprise resource planning (ERP) systems to bolster access to corporate purchasers and bolster buying experiences.

“By combining forces with Mirakl, we’re offering the only comprehensive solution for businesses that want to take full advantage of the B2B marketplace opportunity, empowering procurement users to procure the goods necessary to run their business as they are digitally transforming how they purchase,” PunchOut2Go CEO Brady Behrman said in the release.

Those that run Mirakl-fueled marketplaces can enable features like digital invoicing, purchase order automation and punchout catalogs by harnessing the PunchOut2Go cloud integration system.

Corporate purchasers can connect marketplaces with their eProcurement and ERP systems, while corporate vendors can provide more tailored purchasing methods to purchasers with eProcurement systems to “digitally transform” how they buy, according to the release.

Adrien Nussenbaum, co-founder and U.S. CEO of Mirakl, said in the release that the partnership “represents one of the essential investments that Mirakl will make in 2021.”

The news comes as France-based Mirakl landed $300 million in its newest funding round per news in September.

The investment valued the upstart at $1.5 billion. At that valuation, Mirakl qualifies as a unicorn, the word used to describe a startup that is worth over $1 billion.

Mirakl provides digital marketplace technology to wholesalers, manufacturers and merchants, with the inclusion of Hewlett Packard Enterprise Co., Siemens AG and Kroger Co.

In December, Mirakl announced that TradeSquare launched the first B2B wholesale marketplace for Australian small to medium-sized businesses (SMBs) by the way of the Mirakl Marketplace Platform. The firm got its wholesale trading platform ready and launched it in less than four months with the help of Mirakl’s product.