Eventbrite Enables In-App Ticket Purchases on TikTok

Global events marketplace Eventbrite has partnered with TikTok to help event creators promote their events and sell tickets.

This collaboration includes an integration in which Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos, the companies said in a Tuesday (July 16) press release.

These links will help users discover event details and purchase tickets without leaving the app, according to the release.

“We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about,” Ted Dworkin, chief product officer at Eventbrite, said in the release. “With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening — on TikTok.”

The partnership enables faster ticket sales by enabling them from Eventbrite through an in-app browser on TikTok, requiring just a few clicks, according to the release.

It also allows event creators to promote multiple events simultaneously, the release said. When they add multiple event links to videos, TikTok users will be shown the most relevant once, based on their location.

In addition, any TikTok user — including those who aren’t the event creator — can add links to their videos to promote the event, per the release.

This new feature is available in all countries in which the services of both TikTok and Eventbrite are available, according to the release.

“TikTok is a global community of over a billion people, who share their real-world joy, passions and experiences with other like-minded users,” Isaac Bess, global head of distribution partnerships at TikTok, said in the release. “Eventbrite has the same ultimate goal: to connect communities, whether it be at festivals, concerts or neighborhood gatherings.”

In an earlier addition to its platform, Eventbrite said in January that it added Instant Payouts and Tap to Pay, aiming to provide event organizers with enhanced financial flexibility and operational efficiency.

Instant Payouts allows organizers to withdraw funds from ticket sales before the event, with deposits arriving in minutes, for a small fee, while Tap to Pay allows organizers to accept cashless payments, both at the door and beyond, without any additional costs.