EyeBuyDirect Expands Digital Footprint With Amazon Shop Rollout

Eyewear retailer EyeBuyDirect has grown its digital presence and product availability will the rollout of a new store on Amazon, according to a Tuesday (May 25) announcement.

“Our mission has always been to increase access to quality eyewear, and our new shop on Amazon allows us to build on this promise,” EyeBuyDirect CEO Sunny Jiang said in the announcement. “By expanding our offering to Amazon’s marketplace, we’re also making the purchase of eyewear more convenient for customers by meeting them where they choose to shop.”

Making its introduction on Tuesday, the shop will provide 15 non-prescription blue light blocking glasses that have “EBDBlue Plus lenses” in addition to 16 sunglass styles showcasing cat eye, aviator and oversized frames. Moreover, customers who are members of Prime will be able to make purchase and get their items in two days, according to the announcement.

“Our new shop on Amazon is an exciting moment for EyeBuyDirect and will increase visibility and access to our wide range of eyewear options,” EyeBuyDirect Digital Marketing Director Miguel Ramos said in the announcement. “With consumers becoming more comfortable shopping for glasses online, we want to be an affordable, quality eyewear option for Amazon shoppers.”

Ramos also noted in the announcement that the company intends to make additional frames and lenses available — such as reading glasses — as the firm heads into the latter half of 2021.

The news comes after Warby Parker is reportedly getting ready to go public on the heels of six different rounds of fundraising over the last 10 years.

According to a published report in April that cited unnamed sources, the New York-based firm could roll out its initial public offering (IPO) in 2021.

In one decade, Warby Parker has evolved from a concept to a bit of a retailing icon for its trailblazing work to better the art of direct-to-consumer (D2C) selling.