Headless Commerce Platform fabric Debuts Marketplace

Headless commerce platform fabric has introduced fabric Marketplace, a new tool it says can “substantially increase the number of products available to brands and merchants to sell, thus generating more revenue through new, innovative dropship technology.”

The Seattle company announced the launch Thursday (Nov. 18), saying it would allow merchants to connect rapidly with any vendor and launch, operate and scale curated marketplace programs.

“This dramatically increases the number of products available to customers with no inventory risk and no need to warehouse. Items ship directly from fabric Marketplace vendors to customer,” Fabric said in a news release.

The company says its marketplace lets vendors compete with some of the largest pure-play retailers and marketplaces, offering millions of products available to ship.

“When merchants expand their selection through fabric Marketplace, it’s like adding jet fuel to a campfire,” said Faisal Masud, CEO of fabric. “Historically, brands have not prioritized assortment expansion via marketplaces due to loss of control with customer experience.”

Masud continued that fabric Marketplace will allow both drop shipping and third-party marketplace selling, which will offer retailers and brands greater control.

The company says fabric Marketplace is the latest addition to fabric’s suite of components designed to help merchants modernize their eCommerce, allowing merchants to focus on the sections of their businesses that drive growth.

As an example, fabric cites bttn, a B2B medical supply startup that saw 380% growth last month and is expecting fast growth in the coming quarters, and is relying on fabric Marketplace to help it scale in an “an antiquated and broken medical supply marketplace.”