Meal Delivery Service Factor Launches B2B Program

Ready-to-eat meal delivery service Factor is rolling out a new option for B2B deliveries for companies to provide meals to employees, the company announced Tuesday (March 15).

According to the release, the offering, called Factors for Teams, will let businesses choose either a one-time bulk purchase to gift their employees or an ongoing partnership, which would give employees the option to get Factor meals regularly.

The companies signing onto Factors for Teams will get a “dedicated” account manager who will help them with the process. Additionally, employers will be able to buy full meal plans for their employees, or subsidize meals so employees get discounted prices.

The options will also come with options to curate a menu from the several Factor rotating menus on its preferences list, including “Calorie Smart,” keto and vegan options.

“With work environments having dramatically shifted over recent years, we’re excited to give employers digital benefits that fit their employees needs regardless of if they are working remotely or in the office,” Factor CEO Mike Apostal said in the release. “Whether employees miss in-office perks like catered meals, or are in need of quick, delicious lunch and dinner solutions that require no prep, Factor for Teams can help enhance workplace wellness benefits and build employee morale.”

PYMNTS wrote that consumers have been expecting food providers to add more categories, with companies like DoorDash and Uber Eats making more forays into the grocery sphere and other companies like Instacart getting into meal solutions.

See also: Food Sellers Diversify Across Categories to Meet Expectations, Drive Spending

Instacart recently added its Ready Meals Hub and has been selling hot food from supermarkets, and the company also partnered with Sunbasket, a heat-and-eat meal and meal kit firm.

By partnering with Instacart, the company has proven itself valuable for acquisitions. Quickily, a food seller and market working with Indian and South Asian food, has rolled out a storefront on Instacart where it’ll sell a limited selection of its private-label meal kits and sauces.