20130318-LevelUp: “We’re an Advertising Network”

LevelUp is frequently cited as one of payments’ most innovative companies, but according to “Chief Ninja” Seth Priebatsch, they’re not really a payments company at their core. Why does Priebatsch say LevelUp is a business truly based in advertising, and how does he look to tackle scalable innovation? Market Platform Dynamics CEO Karen Webster spoke with Priebatsch to find out.
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