20131125-Cost Is King For U.S. Consumers, But Global Shoppers Disagree

Why did the U.S. consumer cross the road? To get a better price, so says Nielsen in its latest consumer report. But, global shoppers take a different view. The new data sheds some light on what will get consumers to stop, shop and spend – essential insights as everyone gears up to get consumers to open up their wallets this holiday season.