20130228-MWC Day Three: Gemalto’s New Wallet And Retail Realism

The spotlight continued to shine on mobile wallets on Day Three of Mobile World Congress, as countless competitors seek to form the mobile app platform that will win consumers’ hearts. Companies are also focusing on the retail revolution, as SMS offerings, augmented reality and “evergreen” offers come into play for AT&T, Blippar and Groupon, respectively. Plus, which new markets is MasterCard targeting with its prepaid partnerships?