Visa Inks Partnerships With More Football Associations

Visa, the Official Payment Services Partner of FIFA, announced Wednesday (December 6) partnerships with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total Africa Cup of Nations tournament.

In a press release, Visa said it will implement its payment technology at the tournament venues and provide exclusive experiences for cardholders. What’s more, Visa said it will play a role in further elevating women’s football and the regional tournaments.

“Visa has strategically positioned itself at the center of football and these events will further exemplify the unique experiences only Visa can provide to fans across the globe,” said Chris Curtin, chief brand and innovation marketing officer at Visa, in the press release. “These tournaments allow us distinctive opportunities to showcase Visa’s payment innovation, strengthen partnerships and highlight our evolved offerings to clients and fans.”

Visa is partnering with the UEFA Women’s Football Competitions through 2025 to continue its efforts to inspire and empower women as women’s football continues to grow at all levels. Through its partnership, Visa will collaborate with UEFA for the 2021 Women’s European Championships in the UK and the annual Women’s Champions League beginning in 2019. Visa also said it is partnering with CAF as a sponsor of the Total Africa Cup of Nations (AFCON) tournament in 2019 and 2021. The deal will make Visa the exclusive payment services provider at all venues and the official partner of the player escort program.

Visa has been a partner of FIFA since 2007, providing fans with remote and mobile ticket purchasing, contactless payment technology at transit locations, in-seat ordering and new ways to pay for retail. Visa said the tournaments provide an opportunity for the payment company to build upon the success it saw at 2018 FIFA World Cup Russia. Visa said it brought contactless payment technology to 12 tournament stadiums.