Florists’ Association Teams With First American For eCommerce, Payments

The PFS Floral Cooperative Association (PFS), created to help florists run their local businesses and compete with larger chains, has teamed up with First American Payment Systems, a global payment technology company, according to a release.

Through the partnership, PFS members can have access to their own custom eCommerce sites, complete with full-fledged payment capabilities.

“PFS’ co-op membership is growing at an explosive rate, which speaks to the pent-up demand that these small business owners have for an eCommerce solution that can help them provide competitive, local service,” said Jennifer Cunningham, account executive for First American. “We are proud to be a part of the PFS mission, helping local florists grow their customer base through an affordable and effective point-of-sale web solution.”

For PFS members who don’t have the time or money required to create an eCommerce website, First American has stepped in to simplify the process and make it economically feasible.

“PFS was founded on the principle of empowering independent florists with the ability to compete effectively against impersonal and outdated floral delivery service models,” said Ken Grosklos from Flower World of York, a PFS board member. “Through this co-op, our florist members are able to provide personal and localized floral service at scale, giving their customers the added convenience of quick, easy and secure online ordering. First American gets our mission; they believe in our purpose and are already helping co-op members achieve immediate and solid business returns.”

First American is also involved with the food service industry. Matt Dye, director of business development at First American, said that in talking about food services, there are several ways to get meals to the masses. “There are numerous restaurant and food service models,” he noted. However, when it comes to offering merchant payment solutions, he told PYMNTS, “basically, no one size fits all. It’s not that certain restaurant types are easier or more difficult from a payments perspective. It’s that customized features really matter.”