FNB Debuts Digital Physicians First Banking Program for Healthcare Professionals

FNB has debuted a new digital program for loans and deposit products for physicians, dentists, veterinarians and other health professionals, the company announced Thursday (Jan. 13).

The product, called Physicians First, will be available online, in branches and through mobile phones on FNB’s eStore. The product offers a suite of digital solutions to help address financial needs of the medical community.

Through the eStore, FNB will let customers conduct banking and online applications, uploading information and appointment scheduling.

There are several solutions packaged with Physicians First, including mortgage solutions to streamline homebuying, a number of consumer banking products including wealth management for physicians looking for more in-depth relationships and business growth solutions.

“Physicians First presents an exciting and scalable opportunity to use FNB technology to deepen our client relationships and give busy healthcare professionals tools to save time and achieve their goals,” said Vincent J. Delie Jr., chairman, president and CEO of F.N.B. Corporation and First National Bank.

“We have seen significant growth in our physicians’ loans over the past twelve months and applied our leading digital platform and extensive experience to develop a very unique, efficient way to meet the obvious demand for services that are specialized for these customers’ needs,” Delie continued.

PYMNTS recently wrote that connected healthcare has been boosted, as more companies help drive the digital transformation. For instance, a new initiative between CVS Health and Microsoft has a mission to improve personalized card options.

Read more: CVS Health and Microsoft Link Up to Speed Healthcare’s Digital Shift on Retail’s Frontlines

The companies plan to combine cloud agility with the wealth of consumer healthcare and pharmacy data from CVS Health. That will help to offer omnichannel pharmacy capabilities, with custom health recommendations for consumers.

In addition, videoconferencing platforms are gaining traction within the connected healthcare space.

Zoom, for example, invited health information technology provider Cerner into a beta test in which physicians and clinicians will be able to easily tap into a patient’s electronic health records during a telehealth visit.

Related: Videoconferencing Platforms Leaning Into Telehealth for Utility and Growth