BNY Mellon Launches White Labeling Service for Liquidity Management Solutions

BNY Mellon has introduced a White Labeling service for its LiquidityDirect platform.

This service enables financial institutions to offer their clients liquidity management solutions, including short-term investments, the bank said in a Monday (Oct. 23) press release.

LiquidityDirect, which handles nearly $15 trillion in annual transaction flow for over 6,000 institutional investors, provides solutions to meet investment and risk criteria, according to the release. The new White Labeling service allows financial institutions to use LiquidityDirect’s technology and services, providing a seamless user experience through a single sign-on.

“In launching our White Labeling offering, we are broadening access to the LiquidityDirect platform for financial institutions, enabling them to create an end-to-end, holistic user experience for their clients,” George Maganas, head of global liquidity services at BNY Mellon, said in the release.

The first adopter of the new White Labeling service is Morgan Stanley Investment Management (MSIM), according to the press release. This collaboration will bring together BNY Mellon’s platform and MSIM’s global client base.

“The strategic collaboration between BNY Mellon and Morgan Stanley Investment Management is designed to deliver a highly differentiated combination of technology, seamless connectivity and dedicated client service to treasury groups globally,” Fred McMullen, co-head of global liquidity at MSIM, said in the release.

PYMNTS Intelligence has found that when the economic environment is in flux, liquidity management is more important than ever. While corporate treasury teams can now use powerful digital tools such as automation, they need a comprehensive approach and full integration into fiscal operations to fully reap the benefits, according to “The Treasury Management Playbook: Mitigating Risks and Maintaining Liquidity in Times of Change,” a PYMNTS and Citi collaboration.

In another recent development in this space, Oracle expanded its cloud banking portfolio in September to include cash management, liquidity management and virtual account management. These offerings are part of a suite of services designed to help banks bolster visibility and forecasting, and better control liquidity to help their clients leverage cash more effectively.