Car Subscription Service GO Heads to Four New Markets

The car subscription service GO is going new places.

The startup announced Tuesday (Jan. 4) that it had expanded to four new markets: Atlanta, Charlotte, Dallas and Houston. GO’s services were already available in Northern New Jersey, Miami, Orlando and the company’s home city of Philadelphia.

“Distinct from traditional auto lease and finance, GO’s model offers subscribers a simple and affordable alternative to car ownership,” the company said in a news release.

The service lets customers order their car entirely online in less than five minutes, saving as much as 25% each month, with no down payment or hidden fees and no need to step into a physical locations. In most cases, customers can have their cars delivered for free.

GO bills itself as the first company to provide car subscriptions tailored to daily drivers, while other platforms focus on vehicle swapping and short-term use.

Read more: GO Offers Hassle-Free Buying and Ownership

“This doesn’t have all the bells and whistles of swapping cars every other day or adding a lot of things that sound cool that people don’t actually want, but it really does an excellent job of providing customers what we all ask for,” Michael Beauchamp, founder and CEO of GO, told PYMNTS CEO Karen Webster in an interview in October.

Unlike leases, which lock customers in for three years, a GO subscription lets users cancel with 30 days notice and a $495 restocking fee (which is waived if the driver keeps their car for three years).

“Three years, at least from our analysis with respect to residual values, is kind of an optimal time,” Beauchamp said. “We have the optionality to maintain the vehicle longer in time forward if we want to, or in some cases a little bit shorter, but from the customer’s perspective, you just kind of tell them rinse and repeat — keep it for three years, return it and get the brand-new version or the brand-new version of something else.”

GO launched in August 2021 and began planning its expansion following a $41 million round of financing. The company says additional markets will be announced later this year.