GoDaddy Integrates Paze Into Online Checkouts for Small Businesses

Web hosting company GoDaddy has partnered with Paze, an online payment solution developed by Early Warning Services, to integrate Paze into GoDaddy’s Online Store and GoDaddy Payments.

The integration will provide small businesses with more convenient online checkout experiences for consumers and help eliminate abandoned online shopping carts, GoDaddy said in a Tuesday (Oct. 10) press release.

“Abandoned carts are difficult to convert after the fact, so it’s vital to get the checkout process right,” GoDaddy Head of Payments Products Saurabh Mangal said in the release. “GoDaddy Payments’ partnership with Paze will aid small businesses in streamlining their customers’ checkout experience and help close more sales.”

The ability to accept Paze transactions will help small businesses address the growing demand from consumers who want to make payments from digital wallets, according to the release. Paze includes over 150 million eligible credit and debit cards, allowing consumers to skip manual card entry and pay in seconds without creating new usernames or passwords.

Paze is available in pilot to select U.S.-based businesses on GoDaddy’s platform, according to the release. The full launch is “coming soon,” and GoDaddy Online Stores with GoDaddy Payments will automatically accept Paze transactions when the rollout is complete.

PYMNTS Intelligence found that mobile wallets are experiencing steady growth, gaining shoppers and popularity as more businesses across the country accept them. This change has the potential to transform the payments landscape over time, according to “Quarterly Payments Report: Mobile Wallets Gain Ground.”

“Mobile wallets improve not only ease of payment but also accessibility, cost savings and security,” PYMNTS reported in April. “While this payment method might not yet be a leading one, it is one to watch.”

Paze is the product of Early Warning, which operates the Zelle network. The seven banks that own it reported having 150 million consumer debit and credit cards collectively, PYMNTS’ Karen Webster wrote in September. With Paze, they aim to provide a single mobile wallet that all bank customers can use to pay at the online point of sale.