Small Business Digital Platform GoSite Lands $40 Million

GoSite, a digital platform for small businesses, has landed $40 million in a Left Lane Capital-led Series B fundraising round. Cove Fund, Longley Capital, Ankona Capital, Stage 2 and Serra Ventures also took part in the round, according to a Tuesday (Dec. 1) announcement.

The Series B infusion will power the company’s ongoing growth and build-out of offerings for small companies, in addition to bringing new talent on board. The funding follows a Series A round earlier in 2020, totaling an overall $56 million investment for the startup this year.

GoSite’s application provides companies with a digital presence that enables them to work with and transact with customers online. Its product suite lets companies handle their listings, websites, messages, reviews, payments and bookings in a single platform.

“GoSite puts the power back in the hands of small business owners,” GoSite CEO Alex Goode said in the announcement. “Millions of small businesses are facing the need to transition into the digital era, and we’re excited to continue building the technology that makes this possible.”

GoSite noted that it has doubled its client base this year to date, helping thousands of small firms get online and manage their digital presence. The company said that partnerships with platforms like Shutterstock have positioned it for more growth.

“Alex and his team have built a powerful, broad solution that manages to be simple enough for a one-person operation,” Left Lane Partner Vinny Pujji said in the announcement. “We’re thrilled to support GoSite on their mission to make traditionally offline small businesses successful in the digital age.”

New York-based Left Lane, a venture capital and growth equity firm, invests in high-growth web and technology firms that “build lasting relationships with customers,” per the company.

The news comes as Shogun, which is growing and simplifying the ability for eCommerce firms to develop online stores, received $35 million in new funding in October.