Today in Food Commerce: Tim Hortons Reaches Digital Record; Grubhub Rolls out Digital C-Store

Today in food commerce, Burger King’s parent company touts digital advancements, while Grubhub’s digital convenience store expands nationwide. Plus, shrinkflation frustrates restaurant and grocery customers.

Tim Hortons Touts Record-High Digital Mix in Canada

Restaurant Brands International’s loyalty strategy is clicking into place. On a call discussing the firm’s fourth-quarter and full-year 2021 earnings results, the Toronto, Canada-based company, parent of popular brands Burger King, Tim Hortons, Popeyes and Firehouse Subs, touted “improvement” in its digital channels across its markets.

Grubhub Announces Nationwide Launch of DashMart, Gopuff Competitor

As Uber Eats taps a range of celebrities to bring its non-food offerings into the mainstream, and as DoorDash leverages holiday anticipation to drive adoption of its retail options, Grubhub is joining the push to guide consumers toward non-restaurant categories with the expansion of its digital convenience store, Grubhub Goods.

Despite Attempts to Go Undetected, Shrinkflation Rankles Food Shoppers

The Bureau of Labor Statistics (BLS) has announced the January 2022 edition of its Consumer Price Index for All Urban Consumers (CPI-U), which looks at changes in prices across the U.S. The bureau found that food prices overall had risen 7%, prices for food eaten at home (i.e., grocery purchases) had increased 7.4%, and prices for food eaten away from home (i.e., restaurants) had increased 6.4%.

Grabango Adding Checkout-Free Tech to MAPCO Stores

Checkout-free technology platform Grabango has partnered with convenience store chain MAPCO to add checkout-free operation to its locations across the southeastern U.S., starting in Tennessee.